You may have the best school, the best faculty, brilliant students and many more. But if you aren’t exposing it to as many people as possible, your influence will be significantly reduced. Here are some 21st century ways of promoting your school.
#1. A Professional Website:
The home-grown websites many schools used to publish are simply not up to the job in the 21st century. You need a professionally designed, secure website which allows your community and potential families to interact easily with the school and its staff. Make your admission process Online with e-commerce enabled on it . If you don’t spend the money to produce a great website, you are missing the boat with hundreds of potential parents who are looking for a good school for their kids.
#2. Have a Content Plan in Place: Start with a Blog
People have become so saturated with advertising they have become ad-blind. The key to gaining a piece of mindshare, and holding the attention of your audience, is to provide quality, useful information in the form of content marketing. Create as many as free content that will help your audience to learn something new or solve a problem which will be closely related to your expertise
#3. Create a Calendar for your content plan:
Create an xl file where you write down all the topics that you care about or your audience/parents care about for their kids as far as schooling or education is concerned. E.g “How does a child learn from other child”, “What teachers can’t teach but students can still learn” “What questions to not ask your child after school” …Put these topics in your xl file. Create a set of volunteer teachers who can write a 2-3 para under each topics and cross review the articles/blogs before it goes on the website.
#4. Use Social Media Platforms to Promote your rich content:
Schools are discovering that Facebook is a powerful tool for reaching crowd . Unlike Twitter it is easy to aggregate all your posts on your Facebook site. It’s a great place to store photo galleries of alumni events, games and all the other exciting, wonderful happenings and news you want your community at home and abroad to be a part of.
Twitter is part of something called social media. Create a Twitter account just for your school. Don’t restrict access to the account. All you are going to use this account for is promotional material and public announcements and the like
Confidential information for parents and faculty is best circulated in the usual manner, i.e., via email or printed documents as necessary.
Twitter messages are limited to 140 characters just like a text message on your cellphone. But you can tweet photos and links to websites. What do you send out via Twitter? Anything you want the world outside your community to know. Stuff like sports scores and events announcements are the sort of thing schools using Twitter tweet on a regular basis. Who should manage your school’s Twitter account? Your public relations staff and/or the admissions sta
Make a profile page of your school and populate this page with all the right kind of information which may be available on your website or your school brochure. Send invites to the existing parents of your students to be connected for any school related information. Though the same thing can be done via twitter or facebook , this will help you in more than few ways to reach your audience. The linkedin account can also be used for connecting with alumni network or advertising school jobs.
To Sum Up
Promoting your school is promoting the philosophy and the rich content which eventually helps a parent learn something new, solve a problem, help make a decision on education or parenting .